Search Engine Optimization: Why you should use it
By now, a lot of marketers and company owner know that SEO is a critical aspect for driving site traffic. If your site and content aren't properly enhanced, both for desktop and mobile users, you'll have an incredibly hard time attracting traffic from natural search your site.
There are many advantages of SEO aside from increased traffic. Here are just a few of those advantages:
1. Proper SEO not just means much better rankings, it means a much better user experience
The search engines want to see a mobile-friendly design, excellent user signals (high time on site, low bounce rates, and so on) and good combination of pertinent pictures and videos. These components are all important for supplying a great experience for your visitors as well; in other words, by enhancing your website for SEO, you're immediately likewise improving your user experience.
2. Organic search might represent as much of 64% of all website sees
A study by Conductor of over 310 million check outs to 30 different websites revealed that natural search accounted for 64% of all recommendation traffic. While other research appears to show that social media has now surpassed search slightly in terms of recommendations, there's no question that search remains a crucial source of traffic for the majority of businesses.
3. SEO leads tend to have greater close rates than outgoing leads
According to this article at Search Engine Journal, SEO leads lead to a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this figure, it wouldn't amaze me if this held true; it makes sense that searchers who are searching for particular products or services are most likely to buy from businesses who they look for through search, instead of those who attempt to attract them using outgoing marketing strategies (i.e. cold leads).
4. Inbound marketing techniques (consisting of SEO) result in more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their primary source of leads. This exact same report discovered that among marketing experts, SEO had actually become the # 1 source of leads over the previous 6 month period. One concern to ask yourself is: if you're not creating leads through search, who is capturing these valuable leads?
5. Ranking in regional search directly leads to increased check outs and sales
If you run a regional business, enhancing your website for local search is definitely critical. Increasingly more consumers are using regional search questions to identify local services and to discover locations, hours and directions.
According to Google, 50% of customers who carried out a local search on a mobile device went to a shop on that same day. These searches also resulted in greater sales: 18% of local mobile searches led to a sale within one day.
6. Marketers rank SEO as one of their most effective digital marketing strategies
To see how reliable something is, often it's finest to go straight to the source. According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing technique, 66% find it "extremely effective or effective". Only 7% stated that their SEO efforts were "not really reliable or not at all reliable". These appear like sensible odds to me!
7. SEO leads to increased trustworthiness for your brand name
Ranking extremely in the search results page signals to searchers that you're a key player in your market. On the other hand, ranking on the 2nd or 3rd page may lead to unwanted presumptions: that you're a brand-new service, that you're not also known or that you don't have the budget (and hence sales) to manage to improve your rankings.
8. SEO can be a less hands-on technique than other inbound techniques
Social media and email marketing are both highly effective channels for creating leads, however both require some degree of continual effort. As soon as a page is SEO-optimized, you can typically sit back, relax, and let it climb the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search engine result ways virtually no search visibility
Some company owner pass up any official SEO efforts since they believe that remaining in the search results page (anywhere in the results) is "sufficient". Nevertheless, research by Moz shows that 71.33% of clicks take place on page among the search results page. Correctly optimizing your website and content are key to attaining leading rankings; and therefore any degree of search visibility.
10. The huge bulk of consumers research study items online before going to a store
Research Study from GE Capital Retail Bank reveals that 81% of shoppers research study and compare items online before making a local purchase. Other research study puts this number as high as 94% for B2B buyers. Achieving very first page rankings for your service and products is important if you desire consumers who are actively searching out your items to be able to find you.
To schedule your strategy session, contact:
The Expert SEO Group
1261 S check out here Peach St.
Philadelphia, PA 19143
(215) 792-6624
www.expertseogroup.net